3/31/2024 0 Comments Is kickstart an energy drinkLawmakers and consumer advocacy groups have also called on the Food and Drug Administration to investigate the safety of the high levels of caffeine in energy drinks for younger people.Īlthough Kickstart may look like an energy drink, it has far less caffeine, at 92 milligrams for a 16-ounce can. This summer, New York’s attorney general launched an investigation into the marketing prices of energy drink makers including Monster and PepsiCo, which also makes Amp. have largely watched that growth from the sidelines, however, with players such as Monster Beverage and Red Bull dominating the market.īut the surging popularity of energy drinks has also led to sharper scrutiny. The promise of “energy” has been a big seller in the beverage industry in recent years, with the energy drink market increasing 17% in 2011 even as broader soft drink consumption has continued to decline, according to Beverage Digest. have largely watched the growth of energy drinks from the sidelines Article content PepsiCo and the Coca-Cola Co. This advertisement has not loaded yet, but your article continues below.
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